The Expert-Recommended “One-Minute Cleansing Rule”: Transform Your Skin in Just 60 Seconds

I’ve always believed that achieving clean, bright, and hydrated skin required a lot of time and effort. However, Spanish pharmacist and skincare expert Lena de Pons introduced me to a surprisingly simple yet effective method: the “one-minute cleansing rule.” By dedicating just one minute to washing your face, you can enjoy noticeably improved skin. Here’s why this method works and how you can incorporate it into your routine.

Why the One-Minute Cleansing Rule?

Like many people, I used to think that using a strong cleanser would give me the best results. However, this often left my skin feeling stripped and dry.

Gentle cleansers seemed like a better option, but I worried they wouldn’t clean as thoroughly. Pons reassured me that while gentle cleansers are effective, they require more time to work their magic. That’s where the one-minute rule comes in.

How I Follow the One-Minute Cleansing Rule

Here’s how I incorporate the one-minute cleansing rule into my daily routine:

  1. Apply Cleanser: I dispense a generous amount of cleanser into my palm and add a good amount of water.
  2. Create a Rich Lather: Rubbing my hands together, I create a thick, luxurious foam.
  3. Massage: Using circular motions, I massage the foam onto my face for a full 60 seconds. If needed, I add more water during the process.

The Power of 60 Seconds

Initially, dedicating a full minute to washing my face seemed excessive. But once I tried it, I noticed a significant difference. My skin felt cleaner and more refreshed.

Pons mentioned that many of her patients use this time for mindfulness meditation or Kegel exercises. I started doing the same, using this minute to relax and center myself. It turned a mundane task into a moment of self-care.

Choosing the Right Cleanser

Choosing the right cleanser is crucial. Pons advises selecting a product based on your skin type. If you’re unsure, opt for formulations designed for sensitive skin, as they are generally soothing and less likely to cause irritation. Here are my top five recommended cleansers for sensitive skin:

My Top 5 Cleansers for Sensitive Skin

1. TAKAMI Keratin Cushion Cleanser (80g)

This cleanser has been a game-changer for me. It contains sodium hyaluronate and amino acids, which effectively remove oil and dirt while nourishing and hydrating my skin. The “cushion elastic foam” feels like a soft, protective layer, preventing any irritation during cleansing.

2. La Roche-Posay Toleriane Hydrating Gentle Cleanser (100ml)

I love how this cleanser includes niacinamide, ceramides, and glycerin. It hydrates, soothes, and repairs my skin barrier, leaving my face feeling clean and refreshed without any tightness.

3. Clarins Alpine Pure Gentle Foaming Cleanser (125ml)

This cleanser is a favorite for its soothing properties, thanks to organic golden gentian, lemon balm, and chamomile extracts. It maintains my skin’s microbiome balance and provides a gentle yet thorough cleanse.

4. CeraVe Foaming Facial Cleanser (236ml)

CeraVe’s cleanser is a staple in my routine. The three essential ceramides and MVE technology ensure my skin stays hydrated and healthy. It’s versatile enough to use as a face wash, hand wash, and body wash.

5. Cetaphil Gentle Foaming Cleanser (236ml)

Cetaphil’s cleanser is perfect for sensitive skin. It contains vitamin B3 and B5, glycerin, and aloe, which cleanse and moisturize my skin. It’s gentle, effective, and leaves my skin feeling balanced.


The “one-minute cleansing rule” has truly transformed my skincare routine. By spending just a minute each day thoroughly cleansing my face and choosing the right products, I’ve achieved cleaner, brighter, and healthier skin. I encourage you to give this method a try and experience the difference for yourself.


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